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上海汽车工业供销公司是上海汽车工业总公司所属企业的物资供应和产品销售的专业公司,承担上海桑塔纳轿车的国内总经销。日前,笔者就桑塔纳轿车市场、上汽供销公司营销总方针及近期销售策略等问题走访了分管销售的该公司副总经理虞连科,虞副总经理说——一、要动态地看汽车市场。随着改革开放的进一步深化,市场观念、竞争观念、用户观念和效益观念也在深化。我们
Shanghai Automotive Industry Supply and Marketing Company is a specialized company supplying materials and products for the enterprises affiliated to Shanghai Automotive Industry Corporation and undertakes the domestic distribution of Shanghai Santana cars. Recently, the author visited the Santana sedan market, the general guidelines of marketing and sales of SAIC and other recent sales strategies and other issues in charge of sales of the company’s vice president Yu Lianke, vice president Yu said - First, we must look at the dynamic automotive market. With the further deepening of reform and opening up, market concepts, competitive concepts, user concepts and benefits are also deepening. we