谈京剧的市场，首先要弄明白的是京剧市场的定位，也就是说京剧应该走进什么样的市场。市场迎接的是商品，京剧进入市场也不能脱俗地被看作商品（精神商品）进入市场，这样就要符合市场的规律。什么样的场进什么样的货，各不相同，如北京有燕莎、贵友、西单、王府井等大型商场 On the Beijing Opera market, we must first understand is the positioning of Beijing Opera market, that is to say Peking Opera should enter what kind of market. The market is to meet the goods, Peking Opera into the market can not be refined as commodities (spiritual goods) into the market, so we must conform to the laws of the market. What kind of field into what kind of goods, different, such as Beijing Lufthansa, Guiyou, Xidan, Wangfujing and other large shopping malls