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一、广播窄播化向集群化演变广播曾经被认为是面向大众,没有界限的。但是随着汽车时代的来临,收听习惯发生改变,广播的受众群体开始明显分化,并逐步开始细化,进而演变出音乐广播、经济广播、新闻广播等专业特点明显的广播,这也让广播完成了从“广播”到“窄播”的蜕变。但是,由于广播特别是调频收听的地域限制没有取得明显改观,广播另一个层面的“窄”成为了广播发展的一个瓶颈。痛定思痛,广
First, the broadcast narrowcasting Broadcasting to the evolution of clustering used to be considered for the general public, there is no limit. However, with the advent of the automobile era and the change of listening habits, the audiences of broadcasting began to clearly differentiate and gradually begin to refine. As a result, broadcasting with distinctive professional characteristics such as music broadcasting, economic broadcasting and news broadcasting evolved, which made the broadcasting complete From the “broadcast” to “Narrowcasting” transformation. However, due to the geographical restriction of radio, especially FM, has not been significantly improved, another aspect of broadcasting has become a bottleneck in the development of radio. Bitter experience pain, wide