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2008年11月,《经理人》杂志针对中国企业普遍面临的“硬扩张”失效、面临生存危机的问题,创造性地提出了中国企业“软重生”的概念。
In November 2008, in response to the “hard expansion” failure that Chinese enterprises generally face and facing the crisis of survival, the magazine “Manager” creatively proposed the concept of “soft rebirth” of Chinese enterprises.