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在产品设计和开发过程中,如何避开核心的复杂因素的影响,利用边缘优势快速灵活得作出反应。作者在产品设计的创造性思维方法和原则的基础上提出了产品柔性创意策略的概念,分析了柔性创新策略的优势以及选择柔性创新策略的必要性。产品柔性创意和情感化设计的整合是本论文的创新点,通过两者结合,产品通过与用户的愉悦的情感联系,更灵活有效地面对激烈的市场竞争和挑剔的消费者。
In the process of product design and development, how to avoid the influence of the core complex factors and make use of the edge advantage to respond quickly and flexibly. Based on the creative thinking method and principle of product design, the author puts forward the concept of product flexible creative strategy, analyzes the advantage of flexible innovation strategy and the necessity of choosing flexible innovation strategy. The integration of product flexible design and emotional design is the innovation point of this paper. Through a combination of the two, the product is more flexible and effective to face the fierce market competition and discerning consumers through the emotional connection with users.