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随着信息化时代的到来,网络营销在市场营销中的地位与日俱增,进行有效的网络营销逐渐成为企业营销活动开展的重心。为跟上信息化时代的潮流,烟草企业应积极学习网络营销相关知识,在具体分析公司情况的基础上,选择、制定一套适合本企业的营销策略,将网络营销作为企业营销战略的重要一环,力争早日形成完整的面向消费者的现代营销体系。本文将通过对网络营销的简单解读、推进烟草企业网络营销的措施、措施实施的原则以及网络营销的管理内容几个方面来探讨来做具体探讨。
With the advent of the information age, the status of online marketing in marketing has been increasing day by day. It has gradually become the focus of the marketing activities of enterprises to conduct effective internet marketing. To keep up with the trend of the information age, tobacco companies should actively learn the relevant knowledge of network marketing, based on the specific analysis of the company, select and make a set of marketing strategies suitable for the enterprise, and regard network marketing as an important marketing strategy Central, and strive to form a complete modern consumer marketing system as soon as possible. This article will make a concrete discussion through the simple interpretation of network marketing, the measures to promote the network marketing of tobacco companies, the implementation of measures and the management of network marketing.