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2001年7月13日北京申奥成功!金六福做为“中国奥运唯一庆功酒”这一赞助的价值顿时放大。做为金六福这次活动的策划人,夜里我看完电视打电话给金六福老总吴向东:“你真是个大福星,运气这么好!”吴向东自然是开心得很,正举办庆祝活动呢,电话里都听得见他那边的热闹。突然吴向东又说:“我们就有一个副品牌叫福星,一直没有推。干脆你们策划策划,我们马上推出来。”“运气就这么好!”品牌的打造关键是品牌主题的设计,一个品牌没有明确的主题,品牌形象就会
On July 13, 2001, the success of Beijing’s bid for the Olympics! The value of the sponsorship of Jin Liufu as “the only Olympic Chinese celebration wine” was suddenly enlarged. As the planner of the event, I called Jinliufu CEO Wu Xiangdong at night after watching TV: “You’re a big lucky star and you’re lucky!” Wu Xiangdong is naturally very happy and is holding a celebration. He could hear his excitement over there. Suddenly Wu Xiangdong said: “We have a sub-brand called Fuxing and we haven’t pushed it yet. Simply plan and plan it. We will launch it right away.” “Luck is so good!” The key to brand building is the design of the brand theme. Clear theme, brand image will