当前,我国高等教育处于大众化发展阶段,高校日渐成为社会关注的焦点,社会舆论对高校的招生、就业、人才培养以及诸多现象也是褒贬不一,在这种情况下,做好高校宣传工作,是高等院校自身发展所提出的必然要求。本文以湖南机电职业技术学院为例,对高校宣传工作的现状及对策进行了分析。 At present, China’s higher education is in the stage of popularization. Colleges and universities have gradually become the focus of attention in society. The public opinions on colleges and universities are also mixed in terms of admission, employment, personnel training and many other phenomena. In this case, The inevitable requirement of the development of colleges and universities themselves. In this paper, Hunan Institute of Mechanical and Electrical Technology, for example, the status of publicity in colleges and universities and countermeasures were analyzed.