融合创新:iRadio网络电台——加入了互联网思维、渠道和互动方式特色,一个拥有分众概念的直播频道精选平台。移动互联网时代,听众可以透过网站或是手机终端收听节目;可以透过互联网收听广播;可以透过微博、微信跟节目互动,利用网络的交互功能可以加强与听众的沟通,弥补传统广播媒体单向传播的不足。然而这只是初步具备互联网性质的广播。身为国内实力强大的广播媒体公司——远誉广告(中国)有限公司,面对移动互联网媒体时代的来临,大数据营销、数字化浪潮,也有 Convergence Innovation: iRadio Web Radio - Added Internet Thinking, Funnels and Interactive Features to a Focus Live Streaming Featured Platform. In the era of mobile Internet, listeners can listen to programs through websites or mobile terminals; listen to the radio through the Internet; interact with the programs through Weibo and WeChat, and use the interactive functions of the network to enhance communication with listeners to make up for the traditional broadcast media One-way communication is not enough. However, this is only a preliminary broadcast of the nature of the Internet. As a powerful domestic broadcast media company - Yuan Yu Advertising (China) Co., Ltd., the face of the advent of mobile Internet media age, big data marketing, digital wave, there are