新媒体的内容怎么写,这是很多企业头疼的问题。我曾认为未来的营销不会对文案有多少的依赖,现在我发现我错了。微信原创保护在大幅升级,凡是没被原作者授权“可修改文章”权限,即便文章被其他账号转载,粉丝要想阅读全文也只能跳转到原作者账号阅读,这一招直接把转载账号的流量回流到原作者了,把粉丝还给了原创者。这一消息让我再次意识到内容创作能力的重要性,这一点非常重要。 How to write new media content is a headache for many companies. I once thought that future marketing would not depend much on the copy. Now I have found that I am wrong. WeChat original protection is greatly upgraded. Anybody who has not been authorized by the original author can modify the article’s permissions. Even if the article is reprinted by other accounts, fans can only read the full text of the original author’s account if they want to read the full text. This move directly Redirected traffic to the original author, and returned the fans to the original. This news made me once again realize the importance of content creation capabilities, which is very important.