前言按着市场和消费者需求的差异 ,可将体育市场分为竞赛市场、健身娱乐市场、体育培训市场等类型。作为体育市场主要组成部分的体育竞赛市场 ,是体育产业的支柱产业之一 ,它与传统商品市场相比 ,有许多不同之处。体育竞赛作为商品进入市场 ,有其自身的特点。体育竞赛市场主要 Preface According to the difference between market and consumer demand, sports market can be divided into competition market, fitness entertainment market, sports training market and other types. As a major part of the sports market, the sports competition market is one of the pillar industries in the sports industry. Compared with the traditional commodity market, there are many differences. Sports competition as a commodity to enter the market, has its own characteristics. Sports competition market