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汉字在中国延续继承了几千年,经历了许多阶段,具有独特的情感表达和视觉魅力,本文主张将汉字应用在平面设计中,使设计者利用汉字平面构成的法则图形化,利用汉字的视觉形式来传达设计过程中的情感信息,让平面设计作品更具有感染力和表现力,其目的是将文字语言转换成视觉图形语言,能最大程度地发挥文字传递信息的作用。汉字之图形化,是以传统汉字为基础,将汉字原有的形态按照一定的设计法则扩散,重新组合,使其赋予新的设计意味。
Chinese characters have been inherited for thousands of years in China. They have gone through many stages and have unique emotional expression and visual appeal. This paper advocates the application of Chinese characters in graphic design, and enables designers to use the rules of Chinese characters to form graphs. Form to convey the emotional information in the design process and make the graphic design works more contagious and expressive. Its purpose is to convert the text language into the visual graphics language and to maximize the role of the text in transmitting information. The pattern of Chinese characters is based on the traditional Chinese characters, the original form of Chinese characters in accordance with certain design rules of diffusion, re-combination, to give the new design means.