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贵刊96年第一期载《与新闻报刊同仁商榷》一文认为在消息标题的多行题中,主题必须是实题,否则就失之规范。对此,笔者不敢苟同,下面,拟从理论上和实际操作中就虚题是否可以作消息标题中多行题的主标题提出一点看法,与原作者及新闻报刊同仁商榷。 新闻标题作为新闻的眼睛,它的最大作用就是传播和评价新闻,同时发挥吸引读者,表明编辑态度的作用。评判一个标题好坏的标准应该是看是否实现了新闻标题所承担的作用,不能“为实而实”,“为虚而虚”。
In your first issue of 1996, your article entitled “Discuss with Journalists in Newspapers and Periodicals” holds that in the multi-line question title of a message, the topic must be a substantive topic or it will be out of standard. In this regard, I disagree with the author, below, to be from the theoretical and practical aspects of whether the virtual title can be the main heading of the multi-line question put forward a little opinion, and the original author and newspaper colleagues discuss. News headlines as the eyes of news, its greatest function is to spread and evaluate news, at the same time play to attract readers, indicating the editorial role. Criteria for judging whether a title is good or not should be based on whether the role played by the headline is fulfilled. It can not be “factual” or “empty.”