这几年,一些企业尤其是知名企业经常发现自己斥巨资制作的广告宣传品被同行企业移花接木、占为己有。于是,被侵权的一方往往将移花接木者告上法庭,仅上海市第二中级法院知识产权审判庭去年就判决两起、调解两起此类案件。今年该庭开庭审理的“北欧风情”案和马克·布雷克AB 公司展示器材宣传广告被侵权案也属于此类案件。 In recent years, some enterprises, especially well-known enterprises, often find themselves spending huge sums of money on their advertising materials to be taken over by their peers. As a result, the infringed party often sued the transvestite to court, and only the trial court of the Intellectual Property of the Second Intermediate People’s Court of Shanghai adjudicated two cases last year to mediate two such cases. This year the court heard the case of “Nordic style” case and Mark Blake AB display equipment advertising is infringement case also belongs to such cases.