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名优商品被假冒一直是困扰名优商品生产企业健康发展的一个主要问题。为了不使国家的税收流失,为了使得消费者的权益不受侵害,也为了企业的经济利益及自身健康的发展,企业在名优商品的生产中基本都采用了一定的防伪措施,主要是想通过包装的方法以达到防伪的目的。然而事与愿违,一些企业虽然也投入了大量的人力及物力,有名酒生产企业甚至采用年年更换新包装的下下策,但防伪的效果就是不理想,这已是不争的事实。
Counterfeiting famous brands has long been a major problem that plagues the healthy development of famous commodity producers. In order to prevent the tax loss of the country, in order to make the rights and interests of consumers unimpeded, but also for the economic interests of enterprises and their own health development, enterprises in the production of famous products are basically used certain anti-counterfeiting measures, mainly through Packaging methods to achieve the purpose of security. However, contrary to expectations, although some enterprises have invested a great deal of manpower and material resources, well-known wine manufacturers even use the next policy to replace the new packaging, but the anti-counterfeiting effect is not ideal, it is an indisputable fact.