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仅仅一首《老鼠爱大米》的彩铃,最多一个月竟然有600多万元进帐,可见数字内容产业的高附加值。经济利益的巨大诱惑,促使全国各地对这个产业趋之若鹜。但目前为止,这一产业尚处于起步阶段,国内还没有哪个地区形成真正的数字内容产业链。而对上海来说,正借助现有政策、环境及产业优势,图谋成为国内数字内容产业的龙头老大。为此,我们特别邀请了来自政府、行业协会及企业的领导、高管,就这个问题进行深入剖析与探讨。
Only one “love rat rice” ring tones, up to a month even more than 600 million into account, showing the high value-added digital content industry. The enormous temptation of economic interests has prompted all parts of the country to rush to this industry. But so far, this industry is still in its infancy, no domestic region has formed a real digital content industry chain. For Shanghai, it is using its existing policy, environment and industrial advantages to plan to become the leading digital content industry leader. To this end, we specially invited leaders and executives from the government, trade associations and enterprises to conduct an in-depth analysis and discussion on this issue.