本文分析了在当前国内三大电信运营商竞争格局下,中国联通要实现“三分天下有其一”的发展目标,必须要认清形势,找准差距,准确定位,在品牌、竞争、营销等方面制定和实施因地制宜的企业发展战略。 This article analyzes the current domestic three major telecom operators under the competitive landscape, China Unicom to achieve “one-third of the world has its own ” development goals, we must recognize the situation, find out the gap, accurate positioning in the brand, competition , Marketing and other aspects of the formulation and implementation of local conditions in accordance with the enterprise development strategy.