小家电市场风起云涌,新产品层出不穷。2000年,小家电厂商更多地瞄准了健康营养新主题。推出了能为人们的营养和健康带来更多帮助的小家电产品。 在这一系列主题的小家电中,新品代表当属煮蛋器。煮蛋器煮出的鸡蛋富含营养,这便是该产品拓展市场的最有力武器,其切入点直接对接人们追求健康,注重营养的心理。目前,推入市场的煮蛋器只有远田等几个品牌,产品均以精致小巧便携而受到欢迎。 这一主题中,消毒柜、解毒机等系列产品虽然不算新产品,已经被消费者接 Small household appliances market is surging, and new products emerge in an endless stream. In 2000, small home appliance manufacturers more focused on the new theme of healthy nutrition. Introduced small home appliances that can help people’s nutrition and health. In this series of themed small home appliances, the new product representative is an egg cooker. The eggs cooked by the egg cooker are rich in nutrition, which is the most powerful weapon for the product to expand the market. Its entry point directly connects people to pursue health and pay attention to nutrition. At present, only a few brands such as Yuan Tian have been introduced into the market for egg cookers, and the products are all exquisite, compact, and portable. In this theme, products such as disinfecting cabinets, detoxification machines, etc., although not new products, have been accepted by consumers.