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电子商务的出现对于旅游行业及相关产业的作用和影响是巨大的、深远的,本文主要是从旅游市场行业的变化、旅游行业上下游企业的优化、旅游业企业协作关联的增强等方面来论述电子商务对其的作用,最后通过携程旅行网的成功说明这一观点。
The emergence of e-commerce has a huge and far-reaching impact on the tourism industry and related industries. This article mainly discusses the changes in the tourism market, the optimization of the upstream and downstream enterprises in the tourism industry, and the enhancement of the cooperation among tourism enterprises E-commerce on its role, and finally through Ctrip’s success illustrates this point of view.