文章分析了视觉传达设计专业人才培养现状及其存在的问题,针对数字化时代变化了的市场需求,重新定位人才培养目标。立足于现有课程体系,从完善课程体系建设和创新课程内容两个方面对人才培养模式进行改革实践,充分发挥本专业已有的优势和知识累积满足传统产业需求,同时又满足变化了的社会需求。科学技术的不断发展已经极大的改变了这个世界,很多传统行业受到极大的冲击和挑战。柯达公司的轰然倒塌就说明了一个时代的终结,视觉艺术也全面进入了一个全新的数字化时 The article analyzes the status quo of visual communication design professionals and its existing problems, and aims at the changing market demand in the digital age and repositioning the goal of personnel training. Based on the existing curriculum system, the reform and practice of the personnel training mode is carried out from two aspects: improving the curriculum system construction and innovating the curriculum contents, giving full play to the existing advantages and knowledge accumulation of the profession to meet the needs of the traditional industries while satisfying the changed society demand. The continuous development of science and technology has greatly changed the world, many traditional industries have been greatly affected and challenged. The collapse of Kodak Company illustrates the end of an era, visual arts has also entered a completely new digitization