媒体融合时代,线上的产品推介,线下的经营活动,更需要县市媒体担负起社会责任。如果社会责任缺失,直接损害的不仅是消费者的利益,也会伤害媒体自身长期耕耘而积累的公信力。如何肩负社会责任、不负公众期待,决定了一家媒体的品格,也是其安身立命、寻求发展的根本。近几年来,中国县市报研究会会长单位诸暨日报,在经营中切实担负起媒体的服务责任、合法经营责任和遵守职业规范责任。 Media integration era, online product promotion, offline business activities, but also the media needs to assume social responsibility. If social responsibility is lacking, the direct damage not only to the interests of consumers but also to the credibility of the accumulated credibility of the media itself will be harmed. How to shoulder social responsibilities and live up to the public expectations determines the character of a media and also the foundation for its development and seeking development. In recent years, China Daily Newspaper Research Association Zhuji Daily, the unit in charge of the media to effectively assume the service responsibility, legal management responsibilities and compliance with professional norms.