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国家地质公园的建设有保护地质遗迹、促进地区经济发展两大宗旨。科学的经济发展模式有利于地质遗迹资源与地学环境的保护,而经济发展模式很大程度上取决于产业链的构建思路。本文吸取品牌延伸战略与“1+1>2”整体效应的精华思想,贯彻科学性优先原则,提出国家地质公园旅游产业链构建的一般思路为“资源整合-优势资源-旅游产业-优势旅游品牌-品牌扩张-旅游产业链”。并针对思南国家地质公园给出政府主导型的产业链构建策略:围绕地质遗迹景观行政整合旅游资源,围绕地质公园旅游配置县域资源,以地学科普游为主要产品构建区域产业链,以区域规章制度保障品牌质量与产业链的运营。
The construction of National Geoparks has two major purposes of protecting geological relics and promoting regional economic development. Scientific mode of economic development is conducive to the protection of geological heritage resources and geo-environment, and the mode of economic development depends largely on the construction of industrial chain ideas. This paper draws on the essence of the brand extension strategy and the overall effect of “1 + 1> 2 ” and carries out the principle of “scientific priority” and puts forward the general idea of constructing the tourism industry chain in the National Geopark as “resource integration - advantageous resources - tourism industry - Advantage tourism brand - brand expansion - tourism industry chain. ” And for the Sinan National Geopark government-oriented industrial chain construction strategy: around the geological heritage landscape administrative integration of tourism resources, tourism around the Geoparks allocation of resources in the county, the Ge Science Tourism as the main product to build the regional industrial chain, with regional regulations System to protect the brand quality and the operation of the industrial chain.