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县市级电视台直接面对农民受众,处于这样一个特殊位置,尤其需要我们电视工作者加强责任心和使命感,让农民群众能够看好电视,满足他们对文化生活的需要。一、把握导向让农民“看好”电视,导向要好。时下,看电视已经成为农民接受文化科学知识和与外部世界沟通的首要途径。而且农民在我们这样的地处苏中次发达县区、占总人口的比重已在80%以上。所以,农民就构成了县级电视媒介的受众主体。
The county-level TV stations directly face the peasant audience, in such a special position, in particular, we need TV workers to strengthen the sense of responsibility and mission, so that the peasant masses can be optimistic about television, to meet their cultural needs. First, grasp the guidance so that farmers “optimistic” TV, better orientation. Nowadays, watching television has become the primary way for farmers to accept cultural and scientific knowledge and communicate with the outside world. In addition, the peasants are located in the developed counties like the Soviet Union and China in this way, accounting for more than 80% of the total population. Therefore, farmers constitute the audience of the county-level television media.