从中央电视台1999年开始实施“频道专业化、栏目个性化、节目精品化”的发展战略,频道专业化逐渐成为一个炙手可热的名词。全国354家电视台的3000多个频道90%都挂上了某某专业频道的牌子。然而数据表明,这些专业频道的80%都经营惨淡,难以为继。尤其在当前新的传播渠道不断涌现的环境下,专业频道如何发展,也许只有实践才能解答这个问题。 Since 1999, CCTV has implemented the development strategy of “channel specialization, part personalization and program excellence”, and channel specialization has gradually become a hot topic. More than 3,000 channels of 354 television stations nationwide have hung up the brand of a certain professional channel. However, the data show that 80% of these professional channels are operating in dismal conditions and are unsustainable. Especially in the current emerging new channels of communication environment, the professional channel how to develop, perhaps only practice can answer this question.