《中国企业家》2016年第9期封面故事《新名利场》明星和资本相遇的化学作用产生了新名利场。正如传统的名利场,新名利场依然云鬓飘香、商贾云集,不过明星不再是资本的依附者,而是成为资本的引领者。从高晓松到吴奇隆,从杨幂到范冰冰,他们的加盟不仅省去了公司巨额的宣传费用,而且他们对行业的理解、圈内的人脉资源也是公司一笔可观的无形资产。 China Entrepreneurship No. 9, 2016 Cover story The New Vanity Fair The chemistry of stars and capital has created a new fame. As the traditional Vanity Fair, the new Vanity Fair is still full of fragrance, merchants gathered, but the celebrity is no longer dependent on capital, but to become a leader in capital. From Gao Xiaosong to Wu Qilong, from Yang Mi to Fan Bingbing, their joining not only saved the company a huge amount of publicity costs, but also their understanding of the industry, circle of contacts resources is also a considerable intangible assets of the company.