论文部分内容阅读
新媒体的发展每一天都在传递出新的信息、新的惊喜和新的震撼,危机感和转型的躁动与紧迫感也在时刻搅动着传统媒体人的心脏。早在20世纪90年代后期和本世纪初,欧美媒体就开始感受到阵阵寒流,也正因此,他们的转型也比我们早得多。前不久,笔者随江苏广电总台在哈佛商学院进行了短期培训,作为其经典案例,Schibsted媒体公司的成功实践给了笔者许多启示。Schibsted公司成立于十九世纪中叶,是挪威第一家媒体公司,也是挪威最大的媒体公司。最初,它是奥斯陆一家由家族所有的报纸公司,这样的情况持续了大约150年。1989年,公司开始转型,发展成为一个拥有8500多名员工、业务遍及
The development of new media every day in the transmission of new information, new surprises and new shocks, a sense of crisis and the urgency and urgency of transformation are also stirring the hearts of traditional media people. As early as the late 1990s and the beginning of this century, the European and American media began to feel the cold wave, and as a result, their transition was much earlier than us. Not long ago, with the Jiangsu Broadcasting and TV station at the Harvard Business School, I conducted a short-term training as a classic case, the successful practice of Schibsted Media gave the author a lot of inspiration. Founded in the mid-nineteenth century, Schibsted is the first media company in Norway and the largest media company in Norway. Initially, it was a family owned newspaper company in Oslo that lasted for about 150 years. In 1989, the company began to transform and develop into a company with over 8,500 employees and operations