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选择的困惑随着互联网特别是移动互联网的发展,美国每个人每天购物和用app的过程中平均要面临70个选择。这些选择范围很广,从一些最简单的,如穿什么衣服、喝什么咖啡、吃什么晚饭,到一些艰难复杂的决定,如是否接受一份新工作,要不要买某个昂贵的商品等。虽然精准定位和个性化的技术手段可以帮助消费者缓解一些选择上的困难,但在实际体验中,消费者还是难以获得完全个性化的服务。为什么会这样呢?举个例子来说,如果去看一个人
The Puzzle of Choice With the development of the Internet, especially the mobile Internet, everybody in the United States faces an average of 70 choices in the process of shopping and using app each day. These choices range from some of the easiest, such as what to wear, what coffee to drink, what to eat for dinner, to tough decisions like whether to take a new job or not to buy something expensive. Although the precise positioning and personalized technical tools can help consumers to ease some of the difficulties in the choice, but in the actual experience, consumers still have difficulty obtaining fully personalized service. Why is this? For example, if you go to see a person