思考(1)渠道,作为快消品企业的立身之本,可以改造;可以升级;可以扁平;可以弱化;但是,可以“妖魔化”吗?(2)当所有的企业都在将终端拼抢奉为“圣经”的时候;当越来越多的企业“精耕细作”的时候;当众多的矛头针对经销商的时候,回首之间,忽然发现:一些看上去很美的概念,其背后竟然充满着无数的血泪与辛酸——精耕了,却不能细作!丰产了,却不能丰收!出“利”了,却不能讨好!(3)窘境,是怎么造成的呢?陷阱,能够跳出来吗? Think (1) channels, as the foundation of FMCG enterprises, can be transformed; can be upgraded; can be flat; can be weakened; however, can it be “demonized”? (2) When more and more enterprises “intensive” When a large number of spearheads for the dealer, looking back, suddenly found: some of the concepts that look beautiful, Behind it, it is full of countless blood, tears and bitterness - intensive, but not detailed! High yield, but not bumper! Out of the “profit”, but can not please! (3) dilemma, how is it caused? Traps, can jump out?