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2012年8月15日,京东剑指国美、苏宁,再掀新一轮价格战。苏宁易购速度表态,多方围观。纷繁迷乱的信息之中,“零毛利”的杀招不是重点;新职业“价格情报员”也不是重点。重点在于京东与苏宁的新打法:快准狠——价格战直指对方核心盈利部分,这正符合战术上的至高要义:以小博大、四两拨千斤。直击对方要害也意味着这场战争一旦开始,参战者很难全身而退,非伤即残。
August 15, 2012, Jingdong Jian Guo States, Suning, another new round of price war. Suning Tesco speed statement, multi-view. Among the numerous and confusing information, “Zero Gross Profit” is not the focus of the killings; the new job “Price Intelligence Officer” is not the point. Focus on the new game Jingdong and Suning: fast and ruthless - price war directed at each other’s core profitability part, which is in line with the supreme tactics of the essentials: a small big, big and small deflected. Hit each other crucial means that once the war begins, the participants are difficult to retreat, non-injury that is incomplete.