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正当2008年北京奥运各项准备活动稳步推进的时候,许多人士将眼光投向了体育经济这块诱人的蛋糕。的确,自1984年尤伯罗斯为美国洛杉矶奥运会赢得2.25亿美元的收益以来,奥运会的体育经济创造了一个又一个神话:1988年汉城奥运会盈利4.97亿美元;亚特兰大奥运会在不花政府一分钱的情况下创造了50亿美元的经济效益,盈利1000多万美元;巴塞罗那更是通过成功举办奥运会从一个欧洲中等城市一跃成为欧洲第七大城市……奥运有巨大的商机,可是也面临着巨大风险,所以需要保险来保障。
Just as the various preparatory activities for the 2008 Beijing Olympic Games progressed steadily, many people turned their eyes to the tempting cake of sports economy. Indeed, the Olympic sports economy has created one after another myths since 1984, when Uber Rose won 225 million U.S. dollars for the Los Angeles Olympic Games. The 1988 Olympics in Seoul earned a profit of 497 million U.S. dollars. The Atlanta Olympics did not cost the government a penny And created a profit of 5 billion U.S. dollars with a profit of more than 10 million U.S. dollars. Barcelona has also become the 7th largest city in Europe through the successful hosting of the Olympic Games from a medium-sized European city ... The Olympic Games have great business opportunities, but they also face huge Risk, so need insurance to protect.