论文部分内容阅读
文化品牌已经成为一个城市最重要的无形资产,实施文化品牌战略,发展文化品牌产业,对提升城市整体经济发展水平,增强竞争力具有重要的意义。渑池县利用其仰韶文化发现地的优势,大力发展仰韶文化品牌产业,并取得了一定的成绩,但是其在仰韶文化品牌产业化开发中还有很多不足,因此,研究仰韶文化品牌产业化开发对促进渑池县产业结构优化、经济发展,具有重要的现实意义。
Cultural brand has become a city’s most important intangible assets, the implementation of cultural brand strategy, the development of cultural brand industry, to enhance the city’s overall economic development, enhance competitiveness is of great significance. Mianchi County took advantage of its Yangshao cultural discoveries to vigorously develop the Yangshao culture brand industry and achieved certain achievements. However, there are still many deficiencies in the industrialization development of the Yangshao culture brand. Therefore, the research on the development of Yangshao cultural brand industrialization Promote the Mianchi County industrial structure optimization, economic development, has important practical significance.