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以福建三明学院和台湾首府大学为例,采取问卷调查的方式,分析闽台大学生在旅游过程中选择家庭旅馆的影响因素。调查显示,两岸大学生的投宿特性及影响因子既有相同点,也有差异,如家庭旅馆附近自然景观及其环境是影响两地大学生选择家庭旅馆的相同因子,而对价格因子却差异明显等。基于影响因子的分析,提出合理利用自然资源、突出闽文化彰显地方特色、提升服务亲和力、提供物美价廉的项目和服务等建议。
Taking Fujian Sanming University and Taiwan Capital University as examples, a questionnaire survey was conducted to analyze the influencing factors of college students choosing Fujian and Taiwan in the process of traveling. The survey shows that the accommodation characteristics and impact factors of students on both sides of the Taiwan Strait are similar and different. For example, the natural landscape near the guesthouse and its environment are the same factors that affect college students choosing the hotel in the two places, but the price factors are obviously different. Based on the analysis of influencing factors, some suggestions are proposed, such as rational use of natural resources, highlighting the local culture of Min-Min, highlighting the service affinity, providing affordable items and services.