清末是中国社会发生剧变的时代,出现了一大批有别于传统商人的商人群体,一般我们称之为新式商人。事实上在新式商人发展的过程中,商品销售的方式也出现了新的模式,诸如拍卖、赛会、各类陈列所和销售所等等,在市场推广方面和宣传方面,清末的新式商业也开始重视报纸、招贴等广告宣传,销售手段呈多样化。文章通过整理和分析清末各地官报等相关史料,力图更真实地反映当时商业进步和发展的事实。 The late Qing Dynasty was an era of drastic social change in China. There were a large number of trader groups different from traditional traders, which we generally call new traders. In fact, in the process of the development of new tradesmen, new modes have also emerged in the way of selling goods, such as auctions, tournaments, various types of exhibition halls and sales offices. In the aspect of marketing and publicity, new commercial businesses in the late Qing Dynasty began Pay attention to newspapers, posters and other advertising, sales diversified. By sorting out and analyzing the relevant historical materials such as the official newspaper of the late Qing Dynasty, the article tries to reflect the fact of the commercial progress and development more truly.