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2007年12月15日,北京SOGO庄胜崇光百货联合“中国服装论坛”举办了《男性消费趋势&品质生活论坛》。论坛汇集市场研究机构和服装学院学者、百货公司、服饰家装等品牌公司、时尚类媒体、4A广告公司、时装设计师、品牌代理公司等多方代表,针对男士消费心理、消费趋势、品味特征等进行了演讲与讨论。SOGO百货总经理向献红先生也向与会者介绍了SOGO“绅士馆”的由来。以下摘编的是本次论坛上北京新生代市场监测机构何建新的发言精要。
December 15, 2007, Beijing SOGO Zhuang Sheng Sogo Department Store “China Fashion Forum ” held the “Male Consumer Trends & Quality Life Forum.” Forum brings together market research institutions and academies of fashion, department stores, apparel and other brand companies, fashion media, 4A advertising agencies, fashion designers, brand agencies and other representatives, for men’s consumer psychology, consumer trends, taste characteristics, etc. Speeches and discussions. SOGO department store general manager Mr. Xianghong also introduced the origin of SOGO “gentleman’s hall” to participants. The following excerpts from this forum on Beijing Centromonial market monitoring agency He Jianxin speech essentials.