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目的了解福田区居民对政府在该区试点进行的家禽“集中屠宰、冷链配送、生鲜上市”政策(以下简称“生鲜上市”政策)的接受情况及其影响因素。方法由经过统一培训的调查员采用自行设计的调查表进行现场调查,调查内容包括调查对象的基本信息以及家庭禽类消费现况、对“生鲜上市”政策的接受程度以及相关影响因素等。结果调查对象中,20.3%的家庭禽类消费方式为活禽,28.7%的家庭禽类消费方式包括活禽。42.9%的调查对象赞同推行该政策,21.1%的调查对象表示,本区正规市场和超市禁买活禽自己会去别的地方或者更远的地方购买活禽。认为活禽质量更安全(OR=7.321,P=0.000)、不信任生鲜禽类经过合格的检疫(OR=3.297,P=0.012)两个因素是影响居民对该政策接受程度的关键影响因素。结论福田区居民对“生鲜上市”政策接受和执行情况不理想,生鲜禽类的质量安全无法保障是影响居民对该政策接受度的关键影响因素。政府还需要积极做好生鲜禽类食品的生产、运输、销售环节的质量安全把关。
Objectives To understand the acceptance and influencing factors of Futian residents’ acceptance of the poultry “centralized slaughtering, cold chain distribution and fresh listing ” policy piloted by the government in this area. Methods The field investigation was conducted by the unified training investigators using the self-designed questionnaire. The survey included the basic information of the survey subjects as well as the household consumption status of poultry, the acceptance of “Fresh Listing ” policy and other related factors . Results Among the respondents, 20.3% of domestic fowls consumed live poultry while 28.7% of domestic fowls consumed live poultry. 42.9% of the respondents agree with the implementation of the policy, while 21.1% of the respondents said that buying live poultry by themselves or elsewhere in the regular market and supermarkets in the region can not go anywhere else. The quality of live poultry is considered to be safer (OR = 7.321, P = 0.000). Two factors that affect the acceptability of this policy are the two factors that have led the distrust of fresh poultry (Q = 3.297, P = 0.012). Conclusions The residents of Futian District did not accept and implement the “Fresh Listing” policy unsatisfactorily. The unavailability of quality and safety of fresh poultry is the key factor that affects residents’ acceptance of this policy. The government also needs to actively improve the quality and safety of the production, transportation and sales of fresh poultry products.