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随着商用电磁炉产品及市场的逐步成熟,产品功能之间的差异越来越小,企业间的竞争更多的采用了价格战的方式,尤其近一年以来,价格战愈演愈烈。而同时原材料及人工成本却在不断上涨,企业的利润越来越少,企业的研发、售后以及优秀人才的引进都受到制约,为了提高企业的竞争力,避免价格战,企业应该通过产品、研发、渠道、售后服务等方面的差异化树立企业的优质品牌形象,提高顾客的感知价值。
With the commercial induction cooker products and the market gradually matured, the difference between the product function is getting smaller and smaller, the competition among enterprises more adopts the price war way, especially in the past year, the price war intensified. At the same time, raw materials and labor costs are rising, corporate profits less and less, corporate R & D, sales and the introduction of talented people are subject to constraints, in order to enhance their competitiveness and avoid price wars, companies should develop products , Channels, after-sales service and other aspects of the difference between the establishment of high-quality corporate brand image, improve customer perceived value.