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从6×6的500系列、200系列、900系列,到NASA的太空相机,再到如今的中画幅相机,哈苏相机很大程度上代表了专业与品质。可在过去几年,哈苏一连发布了Stellar、Lunar、HV、Solar多款奢华版索尼数码相机,与原型产品相比,奢华版在性能上毫无变化,只是用了更多的奢侈品原材料来装扮。这种做法与哈苏过去严谨的经营理念背道而驰,不仅没有建立良好企业形象,产品本身也没有太好的销量,反而让哈苏的口碑越来越差,引来一片差评。
From 6 × 6 500 series, 200 series, 900 series, to NASA’s space camera, to today’s medium format camera, Hasselblad cameras to a large extent represent the professionalism and quality. In the past few years, Hasselblad has released Stellar, Lunar, HV, Solar, a number of luxury Sony digital cameras, compared with the prototype, the luxury version has no change in performance, but with more luxury raw materials Come dress up. This approach runs counter to Hasselblad past rigorous management philosophy, not only did not establish a good corporate image, the product itself is not too good sales, but to Hasselblad’s reputation getting worse and worse, leading to a bad review.