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电子商务(Electronic Commerce)简单地说就是利用先进的电子技术所进行的商务活动的总称。它是通过计算机网络将买卖双方的商务信息、产品信息、销售信息、服务信息以及电子支付等商务活动,按相互认同的交易标准实现其商务活动。 由于全部商务活动是以电子数据交换在因特网上交易,且涉及顾客、销售商、供应商、银行金融系统,信息公司或证券公司、政府机构、配送中心以及相关部门的各类人员,因此,电子商务的基本架构是网络。它打破了地域分离,缩短了信息流动时间,使生产和消费更贴近,降低了物流,资金流及信息流传输处理成本,是对传统贸易的一次彻底革命。下面以一个普通消费者的网上购物为例,说明电子商务的全过程:
Electronic Commerce (Electronic Commerce) Simply put is the use of advanced electronic technology conducted by the general business activities. It realizes the business activities of buyers and sellers’ business information, product information, sales information, service information and electronic payment through the computer network according to the transaction standards agreed upon by each other. As all business activities are traded over the Internet by electronic data interchange and involve a diverse group of people including customers, vendors, suppliers, banking financial systems, information companies or securities companies, government agencies, distribution centers and related departments, The basic structure of business is the network. It broke the geographical separation, shortened the flow of information, brought production and consumption closer together, and reduced the costs of logistics, capital flow and information flow transmission. It was a complete revolution in traditional trade. The following to an ordinary consumer online shopping, for example, explain the whole process of e-commerce: