目前我国第三产业总量不足与结构不合理并存，且结构 矛盾是主要矛盾。与此同时，第三产业的服务牌凤毛麟角， 服务名牌战略处于起步阶段。阔步而来的新世纪是第三产业 的世纪，也是名牌争天下的世纪，第三产业结构调整惟有与服 务名牌战略有机结合才可能获得较大发展。 At present, the total amount of tertiary industry in our country is insufficient and the structure is irrational, and structural contradictions are the main contradictions. At the same time, the service industries in the tertiary industry are rare and the service brand strategy is in its infancy. The new century striding forward is the century of the tertiary industry and also a century in which famous brands compete for the world. Only with the combination of service brand strategy and tertiary industry restructuring can we achieve greater development.