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当前,我国电视行业市场竞争加剧,中小城市电视台面临的竞争压力尤其大。这些电视台只有通过不断加强内部管理,提高竞争力,才可能求得一席之地。科学的电视节目评估体系是中小城市电视台实行绩效挂钩、完善制度、变革体制的依托和支撑。
At present, the market competition in the television industry in our country is aggravating. The pressure of competition for TV stations in small and medium-sized cities is particularly large. Only by constantly strengthening internal management and enhancing their competitiveness can these TV stations find a place. Scientific TV program evaluation system is the performance of small and medium-sized city television station linked to improve the system, the basis for reform and support system.