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被誉为“中国的66号公路”的草原天路是融合了“观光+生态+乡村+休闲+自驾+节庆+冰雪+文化”8大资源要素于一体的旅游综合体,其迎合了当前旅游市场需求的机遇,但在发展过程中同时也面临着生态与管理的挑战,“一路到一带”的发展思路应是契合其现状和未来的必然选择。本文在对草原天路“京西冀北”的区位定位的基础上,整合分析其旅游资源和旅游产业发展现状,提出其“一路到一带”的发展模式。
Prairie Road, known as “China’s Route 66”, is a tourism complex that integrates eight major resource elements such as “tourism + ecology + country + leisure + car + festival + snow and culture” Cater to the current needs of the tourism market opportunities, but also in the development process is also facing the challenge of ecological and management, “all the way to the area ” development train of thought should be consistent with its current situation and the future of the inevitable choice. Based on the location of Prairie Road “Jingxi Jibei”, this paper integrates the analysis of the development of tourism resources and tourism industry and puts forward the development mode of “all the way to one zone”.