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航空公司致力于发展电子商务,电子客票的普及,为航空公司发展网络直销提供了机会。首先讲述了航空公司的直销动力及直销现状,分析了航空公司直销比例低的原因,最后提出航空公司应该积极实施代码共享,强化服务能力,提供个性化的服务,积极开展网络营销,优化航空公司网站建设,大力发展移动商务,才能提高航空公司的直销比例。
Airlines committed to the development of e-commerce, the popularity of e-tickets for the airline to provide direct marketing opportunities. First of all, it tells about the direct selling power and direct sales status of airlines, analyzes the reason of the low direct sales ratio of airlines, and finally puts forward that airlines should actively implement code sharing, strengthen service capabilities, provide personalized service, actively carry out network marketing and optimize airlines Web site building, to develop mobile commerce, in order to improve the airline’s direct sales ratio.