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SWOT理论分析是国际上通行的对旅游区域(景区)开发的优势、劣势、机遇和挑战进行多角度、多层面的全局分析,是科学合理制定旅游规划和进行旅游深度开发的行动指南。背离SWOT理论指导下的旅游区域(景区)开发行为都将失去市场竞争力,其结果是注定要失败的。湖南益阳皇家湖国际生态旅游度假区前期开发思路并不成熟,后续开发规划也没有经过评审而无法实施。因此,作者认为,把国际通行的SWOT理论分析运用到皇家湖度假区的规划设计与开发实践当中去是十分必要的。只有在它指导下,才能做到科学规划,合理开发,最终实现环境、经济和社会“三效益”统一的目标。
SWOT theory analysis is a worldwide multi-angle and multi-level global analysis of advantages, disadvantages, opportunities and challenges in the development of tourist areas (scenic spots). It is a guide for making scientific and reasonable tourism planning and conducting in-depth tourism development. Deviation from the SWOT theory under the guidance of the tourist area (scenic) development will lose market competitiveness, the result is doomed to failure. Hunan Yiyang Royal Lake International Eco-tourism Resort pre-development thinking is not mature, follow-up development plan has not been reviewed and can not be implemented. Therefore, the author believes that it is necessary to apply the internationally accepted SWOT theory analysis to the planning, design and development of the royal lake resort. Only under its guidance can we achieve the goal of scientific planning, rational development, and ultimately the unification of environment, economy and society as well as the “three benefits”.