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分析的对煤炭企业营销管理的影响因素,阐述了煤炭营销管理体系中煤炭营销模式选择、销售组织构建、运营体系设计等若干问题,为大型煤炭企业构建和调整煤炭营销管理体系提供了有益参考。
Analyzes the influencing factors on the marketing management of coal enterprises, expounds several issues such as coal marketing model selection, sales organization construction and operation system design in the coal marketing management system, which provides a useful reference for the construction and adjustment of coal marketing management system in large coal enterprises.