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社会主义市场经济的建立和发展,将我国的传媒置于一个新的文化生态环境之中,传媒的大众文化得以突出和强化。传媒大众文化的生产与传播,有利于文化的普及和深入,也有利于文化社会共享性的真正实现。低俗化的大众文化的生产、传播、消费,会造成对社会主流文化的消解和整个社会文化环境的失范。首要而关键的是要确立媒介大众文化生产与传播中的正确取向。
The establishment and development of the socialist market economy has placed the media of our country in a new cultural environment and the mass culture of the media has been highlighted and strengthened. The production and dissemination of media mass culture is conducive to the popularization and deepening of culture and also to the real realization of the sharing of culture and society. The production, dissemination and consumption of vulgarized popular culture will result in the dissolution of the mainstream culture in society and the anomie of the entire social and cultural environment. The first and most crucial point is to establish the correct orientation in the production and dissemination of media mass culture.