传统媒体尤其是广播并没有失去在网络时代重新赢得受众的机会,广播频道专业化正在成为广播在新时代发展并取得突破的重要手段,而体育专业频道的建立更为体育广播指明了方向。 Traditional media, especially radio, have not lost their chances to regain their audiences in the Internet era. Radio channel specialization is becoming an important means of broadcasting development and breakthrough in the new era. The establishment of sports major channels points out the direction of sports broadcasting.