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中国智能手机市场已趋于饱和,这个观点业内早已达成共识。残酷的竞争中,市场风向突变,昔日霸主小米早已跌下神坛。主攻中高端市场的华为今年登上国内手机排行榜之冠,自主芯片在差异化市场中更有竞争力。而去年年底,小米还把持着中国市场智能手机销冠,今年上半年则跌出了前三甲,今年二季度出货量同比暴跌38%。对比之下,今年二季度,步步高系的OPPO和vivo则在跻身全球前五后,分别保持着136.6%和80.2%的大幅增长。小米红极一时的“低成本+互联网营
China’s smart phone market has become saturated, this view has long been the consensus in the industry. Brutal competition, the market trend of mutation, the former dominant millet has dropped altar. Main high-end market, Huawei boarded the top of the domestic mobile phone list this year, independent chips in the differentiated market more competitive. The end of last year, millet also dominated the Chinese market sales of smart phones, the first half of this year fell out of the top three in the second quarter of this year, shipments plummeted 38% year on year. In contrast, in the second quarter of this year, BBK’s OPPO and vivo ranks among the top five in the world with a sharp increase of 136.6% and 80.2% respectively. Millet smash ”low cost + internet camp