企业的困惑有很多,为什么我的品牌老是落在别人后面?为什么我的品牌不能后来居上?我的品牌什么时候才能超越对手成为第一品牌?其实在中国就有这样的奇迹,我们看到了一个品牌从出生到冉冉升起,到成为行业第一的过程,这个是所有企业家梦寐以求的。在这个过程中我提出一个词就是“插位”。1972年特劳特讲了一个定位的理论,定位就是找到你在市场中的位置,对市场不断地细分。当然,在 There are many business confusion, why my brand always lags behind others? Why my brand can not come from behind? My brand when to overtake rivals to become the first brand? In fact, there is such a miracle in China, we have seen a From birth to rising brand, to become the industry’s first process, this is all the dreams of entrepreneurs. In this process, I put forward a word is “insert bit ”. Trout in 1972 talked about a positioning theory, positioning is to find your place in the market, the market continued to break down. Of course, at