生存是第一要义。然则,我们赖以生存的基础何在?正所谓饮水思源,面对波谲云诡、变幻莫测的市场.“一日三餐从哪里来”就成为每一个企业和商人所必须思考的首要问题。得其要义者得天下。麦当劳是大名鼎鼎的国际企业,其消费环境与服务水平自不待言。然而,当我们看到麦当劳员工为炎炎夏日里陪子女参加高考的家长们免费提供可乐饮品时,还是能为之感慨亦或感动。顾客在麦当劳眼里似乎 Survival is the first principle. However, what is the basis for our survival? As the source of drinking water, facing the turbulent and unpredictable market, “where three meals a day come from” becomes the first and foremost for every company and businessman to think about. problem. Those who have their righteousness must have the world. McDonald’s is a famous international company and its consumption environment and service level are self-evident. However, when we saw McDonald’s employees provide free Coke drinks for parents who took their children to the college entrance exam during the summer, they could still feel their emotions or be moved. The customer seems to be in McDonald’s eyes