中国加入WTO已有近两年了 ,但浙江省旅行社行业似乎还没有感受到来自外资旅行社的压力和威胁。但威胁就在眼前 ,浙江省旅行社业应从品牌创立、市场定位、体制改革、营销网络建设、职业经理人队伍建设、集团化经营等方面着手进行自身建设 ,使自己立于不败之地。 China’s accession to the WTO for nearly two years, but the travel industry in Zhejiang Province seems to have not felt the pressure from foreign travel agencies and threats. However, the threat is just around the corner. Zhejiang’s travel agency should set itself up from the aspects of brand establishment, market orientation, system reform, marketing network construction, professional manager team building and group management and make itself an invincible position.